Addressable, a decentralized marketing startup, has raised $7.5 million in its seed round to tackle the current marketing woes in the Web3 area. The company claims its software can pair the onchain addresses of users with their social accounts, giving Web3 marketers more knowledge about their audiences to make efficient advertising campaigns in the crypto sector.
Addressable Raises $7.5 Million in Seed Round
Marketing agencies have had a difficult time advertising Web3 products to their audiences due to the lack of insight they have into these services. Addressable, a software startup, has raised $7.5 million in its seed round on the claims that it might have the solution to this problem. The round, which had the support of Viola Ventures, Fabric Ventures, Mensch Capital Partners, and North Island Ventures, banks on the capabilities of Addressable’s software.
The company claims that it can pair the onchain addresses of users with their social media profiles, making marketers capable of getting key data on their potential target audiences. This data can help them to design specialized campaigns to entice a certain kind of Web3 audience, and then point these to their social profiles on platforms like Twitter.