Be it the newly launched Rolex Certified Pre-Owned Program or an abundance of Rolex watches sold for handsome sums at auction, it seems the watch world has Rolex fever at the moment.
And the famed watchmaker knows a good thing when it comes up: Rolex just reportedly bought back a covetable 1958 Rolex Milgauss, and for the eye-catching price of $2.5 million at a Phillips watch auction.
That hefty price tag shattered the ceiling for the sale of a Milgauss model at auction, and it’s not hard to see why Rolex might want to bring such a lauded timepiece back home (allegedly).
The watch might not have the instantly recognizable pedigree of, say, the Rolex Daytona, but that doesn’t mean it’s any less impressive, as the Milgauss was made to be worn by scientists exposed to high electromagnetic levels in labs.
Measured in the French unit “gauss,” the watch can tell time accurately in conditions up to 1,000 (or “mille” gauss), and the rest is history.
The watch is an artifact of historical importance with a “captivating story,” said Paul Altieri, the founder and CEO of Rolex reseller Bob’s Watches.
“Wearing one is like having a piece of history on your wrist,” Altieri told…