Home Featured Did ‘Yellowstone’ Inspire This Year’s Biggest Wedding Trend?

Did ‘Yellowstone’ Inspire This Year’s Biggest Wedding Trend?

Did ‘Yellowstone’ Inspire This Year’s Biggest Wedding Trend?

Ever since Yellowstone premiered almost five years ago, we’ve seen a heightened interest in Montana tourism and real estate, Western fashion and home decor, country music, and heck, even related baby names (baby Dutton, anyone?). Now, it seems that the show and its universe is influencing wedding trends, too.

Etsy just released its 2023 Wedding Trends Report and announced Etsy Registry, their brand new wedding gifting experience. And one of the trending themes is “Western Weddings,” which made us immediately think about the Yellowstone effect. “The western-themed wedding trend is a laid-back and unconventional style that is part coastal cowgirl and part Vegas elopement. As one of the hottest wedding trends of the year, this playful theme allows couples to get creative with their big day—from their decor to their style—and show off their fun side,” explains Etsy Trend Expert Dayna Isom Johnson.

Think Western-style wedding dresses (flowy prairie silhouettes, lace, fringe), cowboy hats, bolo ties, cowboy boots, Western ranch motifs, and earthy, relaxed vibes. Etsy has seen a 40% increase in searches for Western wedding dresses, a 21% increase in searches for fringe dresses, and a 19% increase in…

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