Home Womens Interest Forget The Walls—This H&M Home Collab is Putting Art On Area Rugs

Forget The Walls—This H&M Home Collab is Putting Art On Area Rugs

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Courtesy of H&M.

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The price of original art makes it one of the most intimidating purchases you can make for your space, but H&M Home’s latest partnership is making it more accessible to bring creative works home. The just-dropped collaboration stars two talented, internationally recognized visionaries: South African artist Lulama Wolf and Los Angeles-based poet, artist, and author Amber Vittoria. Wolf has made a name for herself by using techniques like smearing, scraping, and deep pigmenting to translate abstract images inspired by the architecture. On the other end of the spectrum, Vittoria leans into rainbow-hued ribbons and colorful poetry that represent the nuances of womanhood. 

Forget The Walls—This H&M Home Collab is Putting Art On Area Rugs
Forget The Walls—This H&M Home Collab is Putting Art On Area Rugs

Of the 17 items in the collection, our eyes are on the tufted area rugs. While they’re both bigger ticket items for H&M Home (they start at $349), we’re still calling them a steal—one of Wolf’s originals on canvas will cost you around $3,700. Similar to her paintings, the floor covering the Johannesburg-based artist designed features organic, earth-toned swirls while various…



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