In our Ask a Shopkeeper series, we tap the coolest store owners we know for a tour of their space and to ask them what items are trending right now—and beyond. For this installment, Marichelle Hills—owner and creative director of the newly opened Meus in Maplewood, New Jersey—takes us inside her gift shop, which she describes as “an-old school department store that the art students took over at night.”
What was the genesis behind Meus?
Marichelle Hills: After deciding to move to the suburbs of New Jersey from New York’s West Village back in 2008, I suddenly found myself feeling lost. I was a new mom, didn’t know many people, and didn’t have family around. I really missed the ease of being in the city, having quick access to my favorite shops, and the overall buzz of NYC. I spent several years as a stay-at-home mom raising my two older daughters. By the time I got pregnant with my youngest, I knew that I was ready to find myself again. I had no desire to go back to the corporate world of digital production—I craved something more creative.
With Meus, I…