Home Sports and Recreation The Ins and Outs of Being a Sponsored Rider

The Ins and Outs of Being a Sponsored Rider


Photo by Rachel/Adobe Stock

As things continue to get more expensive, it’s no surprise that lots of riders have looked for creative ways to afford to keep doing what they love, whether that’s recreational trail or national competitions. Sponsorships can look appealing on the surface – I could get paid to show my own horse? Sounds too good to be true and that’s because, for the most part, it is. Here are the ins and outs of becoming a sponsored rider in the equestrian world (and what you really get you of it).

What is a Sponsorship?

If you grew up in the sports world, the world “sponsorship” may excite you. You think of million-dollar Nike deals being made with hard-working athletes just to wear their shoes during a game and talk them up online.

Wouldn’t it be nice to be paid to show your horse? Unfortunately, in the equine world, this type of sponsorship is definitely a unicorn – rare, hard to find, and even harder to get. “Almost every sponsorship we’ve seen within our clients are product sponsorships,” shares Aaron Taylor, president and founder of NewStyle Digital, a marketing and advertising agency with many clients in the equestrian world, including both sponsored riders and companies with…

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